The downward pressure on costs is causing businesses to reduce their headcounts, much of which is in their corporate headquarters. Over the last 18 months BP has made a one fifth reduction in its 25,000 staff out of a total workforce of 92,000 at the end of 2008. That is approximately 5,000 employees let go who were previously employed in “valuable positions”.
This is a recurring pattern over the last year as the global economy retracts and companies attempt to pull in their belts. Interestingly as companies go through this culling process they still have the ability to continue doing business. Despite the moral issues arising from all the talk of layoffs, both before and after the downsizing, companies are still able to adjust their business processes so that they continue doing business.
So were these jobs that were eliminated ever critical to the company or were they just added complexity that is not truly needed to run their business? Here is a thought that may help answer this question. Noriaki Kano developed a model that classifies customer requirements of a product into “needed”, “more is better”, and “like to have”. For instance many consumers would agree with the following classification of features for a car:
Needed:
An engine, wheels, seats, legally required features, windshield, etc.
More is Better:
Fuel efficiency, low cost of ownership, engine power, number of options, etc.
Like to Have:
GPS Navigation, On-Star, reversing camera display, iPod docking station, moon / sun roof etc.
This classification model is useful when filtering through the requirements gained from Voice of the Customer studies to understand which features should be designed into the product being offered to the market.
As businesses worldwide take a look at how they are currently doing business and seek for ways to lower their operating costs without eliminating processes and jeopardizing product quality and services critical to their survival, they could well use this type of classification. Doing so may very well identify those processes that are of real value and those that could be eliminated to make the business model leaner and more simplistic. A company’s classification might look something like this.
Needed:
Product development, Manufacturing, Sales, Logistics, Procurement, Accounts Payable, Accounts Receivable, Accounting and reporting, after sales support. Etc.
More is Better:
IP protection, Process Improvement, IT system, HR management, Quality management, marketing, etc.
Like to Have:
Award ceremonies, Internal communications, Team building events, Customer Relationship management, Community citizenship, etc.
Looking at it in this way it is clear that processes or services in the “Like to have” categories become luxuries that struggling companies can no longer afford and so become the first to either be completely eliminated or drastically downsized. These are then followed by “More is better”, which again are mostly downsized but in some circumstances are eliminated. Finally the “Needed” processes are typically the last processes to be addressed. These are rarely eliminated but can sometimes be “pruned” to be more cost effective.
Using the Kano model it appears that many of these processes, and ultimately jobs, may not be truly critical to doing business. Rather they are activities that business have introduced over time to fulfill their “like to have” desires. However, when times get tough these activities take a hit, as they can no longer be afforded. Removing them reduces cost and also makes for a simplification in the company’s business processes.
So after companies have reduced their headcounts and changed the landscape of how they do business, how long will it be that these auxiliary processes creep back into place? Is there a way for companies to prevent the complexity and cost of these processes returning?
Author: Paul Lavery
http://www.valleyconsultinggroupinc.com
Filed under: Planning | Leave a Comment »

Now that the service provider has been added the complexity of the business model has increase dramatically. Now our company has to manage the relationship with the service provider in addition with the customer. The service provider also has to manage its relationship with the company. This is not too surprising though as this is a typical customer / supplier relationship with the Service provider being just another supplier to the company. What is less obvious is the effect we have on our customer. We have generated two new relationships for them to manage. They now need to deal with the service provider and the service provider now has a day-to-day relationship with our customer.
Now the company has to consider the relationship of its service provider with its customer and also its customer’s relationship with the service provider. Certainly the company is responsible for the introduction of this added complexity. The onus is with them to manage this relationship, not only for the easy and comfort of the customer, but also for their own piece of mind that the service provider is not negatively impacting the original company – customer relationship. Even though the onus is with the company it does not stop the customer considering the relationships between the company and the service provider, and also the service provider considering the relationship between the customer and the company.